For a physician referral


526 Moye Blvd
Greenville, NC 27834

For a physician referral


526 Moye Blvd
Greenville, NC 27834

The East Carolina Heart Institute at PCMH to raise awareness about The Heart Truth during February

Written By Beth Anne Atkins on February 03, 2011

GREENVILLE – The East Carolina Heart Institute at Pitt County Memorial Hospital will participate in National Heart Month activities during February to raise awareness among local women that heart disease is their number-one health threat.

Hospital officials are encouraging everyone to participate in National Wear Red Day on Friday, Feb. 4—a day when Americans nationwide will take women's health to heart by wearing red to show their support for awareness of women’s heart disease.

Also, signs in front of and atop the Heart Institute at PCMH will be aglow with red lights on Friday night. The red lights are just one more way to increase awareness about the seriousness of heart disease.

“We are focused on providing exceptional heart care and service to the people of eastern North Carolina,” said Steve Lawler, PCMH president. “We do this through partnerships with hospitals, physicians, and others to ensure cardiovascular health needs of the region are met. We are also very sensitive to the unique heart needs of women. We realize how important it is to raise awareness so that women know their risk factors for heart disease and start working on prevention.”

To help educate the people of eastern North Carolina about the risks of heart disease, the Heart Institute at PCMH will help sponsor the third Heart Health Expo on Saturday, Feb. 26, from 9 a.m.-1 p.m. at the Greenville Convention Center. 

Both men and women are invited to attend this free event. Guests can walk through an inflatable exhibit of the human heart and get an up-close look at how it works. Attendees can attend brief talks by heart and vascular experts, with time for questions at the end. There will be samples of heart-healthy snacks available, as well as hands-on nutrition, exercise and activities for children. Blood pressure checks will be offered. 

Women can enjoy a heart-healthy lunch and learn different ways to take care of themselves from Dr. Noel Peterson, who specializes in women’s heart health. The brunch begins at 11 a.m. To register for the brunch, call 1-866-705-3244. Visit for more event details.

The public can also register for free, valuable screenings to measure blood pressure, cholesterol, body mass index and blood sugar. A clinician will be available to discuss results. Registration is required, and space is limited. Call 1-866-705-3244 to register. 

According to Van Smith, vice president of cardiovascular services and executive director of the East Carolina Heart Institute at PCMH, "Our Heart Expo is a great opportunity to reach out to our community and alert them to their personal risk factors for heart disease. We are hoping to raise awareness locally about heart disease and help lead women and their families on the path to prevention."

The statistics are alarming:
 Only 13 percent of women view heart disease as a health threat, even though it’s women's number-one killer. 
 Cardiovascular disease kills more than 480,000 women a year, about one per minute. 
 One in three adult females and males in the U.S. suffers from a form of cardiovascular disease. 
 Cardiovascular disease claims more lives than the next four most common causes of death combined. 
 On average, an American dies of cardiovascular disease every 35 seconds. 
 Coronary heart disease is the number-one single killer of women over age 25. 
 Sixty-four percent of women who died suddenly of coronary heart disease had no previous symptoms. 
 One in 2.6 female deaths are from cardiovascular disease, compared with one in 30 from breast cancer.


 The Heart Institute’s activities are in partnership with The Heart Truth, a national awareness campaign warning women about their risk of heart disease. The campaign is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health (NIH), U.S. Department of Health and Human Services (DHHS), in partnership with: The American Heart Association; Office on Women's Health, DHHS; WomenHeart: the National Coalition for Women with Heart Disease; and other groups committed to the health and well-being of women.


 About The Heart Truth
Significant progress has been made in increasing awareness among women from 34 percent in 2000 to 57 percent in 2006. However, most women fail to make the connection between risk factors—such as high blood pressure and high cholesterol—and their personal risk of developing heart disease. A nationwide campaign—The Heart Truth—is underway to raise awareness that women need to protect their heart.


 This national campaign is building awareness of women's heart disease and empowering women to reduce and prevent their risk. It is reaching women with important heart health messages in community settings through a diverse network of national and grassroots partner organizations.
For more information about women and heart disease, including materials such as The Healthy Heart Handbook for Women and fact sheets about women and heart disease, please visit or call the NHLBI Health Information Center at 301-592-8573.

University Health Systems of Eastern Carolina Inc., a mission-driven, not-for-profit corporation, owns, leases or has a majority membership interest in seven eastern North Carolina hospitals and has a management agreement with one other. UHS includes Albemarle Health, Bertie Memorial Hospital, Chowan Hospital, Duplin General Hospital, Heritage Hospital, Outer Banks Hospital, Pitt County Memorial Hospital, Roanoke-Chowan Hospital, University Home Health and Hospice; ViQuest and physician practices, and is affiliated with the Brody School of Medicine at East Carolina University. On the web at